Accuracy in scientific testing requires that variables are conducive to the subject while maintaining an objective distance. ACB Research tailors our research to each client’s niche, never settling for a once-size-fits-all approach. However, gathering data from actual consumers, in an array of environments, results in the most objective, yet highly valuable product for our clients.
- Each respondent is individually screened
- Results are monitored real-time to ensure soundness
- Employees are specifically trained to avoid bias in both recruiting for and administering tests. Quality of results are incentivized over number of recruits.
- Our approach combines the quantitative results of large internet surveys with the capability to capture large amounts of qualitative input.
- Each project receives highly responsive and personalized service.